Stand Up Ya Arab!
Branding Project

"SStand Up! Ya Arab!" represents a groundbreaking Arabic stand-up comedy streaming show, showcasing the talents of 56 comedians from across the Arab World. Airing daily during Ramadan, each episode offered a fresh perspective, celebrating the rich tradition of stand-up comedy in Arab culture. From its origins in coffee shops to its evolution onto television screens in the 80s and 90s, stand-up comedy has long been cherished by Arab audiences.

Our objective was to craft a visual identity that honored the diversity of the participating talents, drawing inspiration from their respective countries, styles, backgrounds, and humor. This endeavor led us on a journey through various cultures and streets, where we conducted extensive research on local signs, icons, elements, cars, and coffee shops. The culmination of this exploration manifested in our custom font, which captures the essence of the Arab streets - lively, spirited, and full of character. Additionally, our photography style was influenced by the beloved Fawazeer Ramadan shows, resonating with audiences across the Arab world and fostering a sense of anticipation year after year.

Photgraphy by Marta Lamovsek