Down to Earth Branding Project

At Studio Mekanik, we approach branding projects with a commitment to excellence and innovation. For the "Down to Earth" event, we focused on crafting impactful branding elements and main visuals for the year 2023. Our design process is rooted in collaboration, storytelling, and attention to detail, resulting in a cohesive brand identity that resonates with audiences and embodies the event's values.

Overview:

"Down to Earth" is an annual event hosted by Jameel Arts Centre and Jaddaf Waterfront Sculpture Park, now in its fourth edition. This immersive gathering seamlessly combines art, sustainable living, and culinary delights, echoing the principles of the UAE Year of Sustainability and anticipating COP28.

Visual identity for Down to Earth event: Demonstrating the application of branding elements across various platforms.

Highlights:

Green Bazaar

Teible Restaurant

Community Engagement

Visual Identity:

Vibrant flowery illustrations symbolizing growth, sustainability, and harmony.

Utilize a bilingual typography system for easy understanding, especially for the diverse audience, including children.

Outcome:

"Down to Earth" promises an inclusive and visually appealing experience, fostering a connection between art, sustainable practices, and the global community. The bilingual approach ensures accessibility for everyone, including children, making the event enjoyable and informative for all attendees.

Branding collateral for Down to Earth event: Showcase of promotional materials highlighting Studio Mekanik's design

Illustration depicting environmental theme for Down to Earth event: Emphasizing sustainability and ecological awareness.

way direction for Down to Earth event: Emphasizing sustainability and ecological awareness.

sinage design for Down to Earth event: Emphasizing sustainability and ecological awareness.

Event photography capturing the ambiance of Down to Earth gathering: Immersive experience blending art, sustainability, and culinary excellence